Dale Hurley

About Dale
Hey there! I’m Dale Hurley, a passionate tech entrepreneur and product innovator with over 20 years of experience in fintech, banking, and software engineering. I’ve dedicated my career to creating groundbreaking solutions that empower businesses and individuals alike.
What Drives Me
- Innovation: I turn cutting-edge ideas into reality, especially in fintech and digital products.
- Problem-Solving: I love tackling complex challenges and creating intuitive solutions.
- Empowerment: My goal is to build tools that help businesses and individuals thrive in the digital age.
AI & Agentic Innovation
Over the past few years I’ve doubled-down on generative AI, designing AI platforms and autonomous agent architectures that turn ideas into working software, documentation and insights in minutes—not months.
What I bring to the table:
- Large-language-model orchestration: Agentic AI, Prompt engineering, Human in the Loop Architectures.
- Autonomous agent design: Multi-step planners that reason, iterate and self-verify.
- Domain expertise: Fintech, product management and content creation.
- Open-source leadership: Creator of the Claude-3 PHP SDK adopted by developers.
If you’re exploring how AI can unlock new revenue or efficiency in your product, let’s talk.
My Ventures
Avenue Bank (2018-2024)
As co-founder and executive leader, I spearheaded the creation of Australia’s innovative digital bank for SMEs.
Key Achievements:
- Secured over $70M in funding
- Obtained full banking license from APRA in 2024
- Revolutionised processing times from weeks to under 24 hours
CreditorWatch (2010-2018)
As CTO and Innovation Director, I transformed credit management for small and medium businesses.
Highlights:
- Scaled from startup to an exit
- Pioneered game-changing solutions like CreditorWatch risk score and Payment Predictor
- Outpaced established competitors through superior tech and user-centric design
Current Projects
DocCheetah
Automated Document Collection for Accounting Firms. No more chasing clients or missing deadlines.
Spotfillr
Revolutionising childcare management with an innovative platform for filling casual spots.
Full.CX
Empowering product teams with AI-driven tools for swift idea generation and requirements formulation.
Custom Homework Maker
Create engaging, personalized homework assignments in seconds with advanced AI technology.
1 to 5 App
A free emotional learning tool designed to help children aged 4-10 navigate and express their emotions effectively.
RapidReportCard
Streamlining performance management for businesses with intuitive evaluation tools.
Risks.io
Empowering teams to manage project risks effectively with comprehensive risk identification and mitigation tools.
SpeedBrain
An exciting quiz app challenging users’ knowledge and reflexes with quick-fire questions and global leaderboards.
Claude 3 API PHP Package
A robust PHP package for seamless integration with Anthropic’s Claude 3 API, supporting both text and vision capabilities.
My Approach
I believe in:
- Fostering innovation through collaborative, high-performance cultures
- Implementing multi-tiered strategic planning for sustainable growth
- Encouraging continuous learning and personal development
- Prioritising user-centric design in all products
Ready to revolutionise your business with generative AI-powered solutions? Let’s chat!
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